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I have more than 25 years of experience in editing, designing and producing books, magazines, brochures and other publications. (BS Degree in Journalism from the University of Florida.)
Sell - Don't Spell
Once there was this seasoned, senior salesman, Sam, – sociable, well-liked – knowledgeable too. But he couldn't spell worth a darn, no matter how hard he tried.
He had a nice job working as a salesman for the housewares wholesaler. Sold ten to one against the other salesmen in the company. But his orders, all handwritten, in the days before computers, could hardly be read, except by one secretary in the office. She knew what he meant, no matter what he wrote, and she didn't mind, because he was the best salesman the company had. Then one day, the secretary announced her retirement.
A new secretary came to work. She bitterly complained that she couldn't read a thing Sam scratched on the paper. This bothered Sam so much that he started concentrating very hard on what he wrote, and didn't have time to promote.
After a while, the boss noticed that business had really dropped.
"What happened," the boss asked Sam.
"Oh nothing happened, I just don't have as much time to socialize with my customers. I'm struggling to get everything just right for your new secretary. So there's just not enough time left to even see what else might be bought."
So: Be the best at what you do, and let Chaim Mazo assist you with the rest!
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The Paomnnehal Pweor Of The Hmuan Mnid
Aoccdrnig to rscheearch at Cmabridge Uinervtisy,
it deosn't mttaer in waht oredr the ltteers in a wrod are,
the olny ipromoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
Chaim Mazo sees your words
the way you want your readers to see them.